Dompé and Omega Pharma sign OTC product range marketing deal
Dompé farmaceutici and Omega Pharma, a division of Perrigo Company, have signed an agreement for the international marketing of the OTC product range of the Italian biopharmaceutical Group.
Omega Pharma, in fact, has been granted the exclusive right to distribute the main brands of the OTC line of the Italian group in over 50 countries. The first marketing activities are expected in 2017 and should cover key countries in Europe.
Dompé farmaceutici CEO Eugenio Aringhieri said: "The partnership with Omega Pharma is an important step in the growth of the Dompé Group which, while maintaining its Italian identity, is pursuing its strategy for the internationalisation of its portfolio, from the OTC drugs to those for the treatment of Rare Diseases.
"The alliance with Omega Pharma is further proof of the strength of our OTC range: brands and therapeutic solutions already well established in Italy will have the opportunity to be enhanced in new geographical areas, hoping that they will become leaders in the treatment of the various conditions in these countries, too."
The strategy of incremental innovation implemented by the Group in the OTC area combines the expertise acquired by Omega Pharma, a global company aimed at offering a wide range of high-quality therapeutic solutions to patients in North America, Europe and Australia.
"This is the most important strategic partnership Omega Pharma has entered into under my tenure and one that I will personally continue to sponsor," says Christoph Staeuble, Chief Operating Officer at Omega Pharma.
"It gives us access to a very exciting set of products and technologies which perfectly fit our Group's strategies and assets. Since our collaboration is based on a genuine connection, shared values and a true win-win leveraging the respective strengths of our two organisations, I have no doubt that we will jointly achieve disruptive, sustainable in-market success."
Source: Company Press Release
Published 01 October 2015
http://otc.pharmaceutical-business-review.com/
